Insight360
Our Experience Delivers Actionable Insight
Saylent has the experience, tools, and services to turn big data into insight, and insight into action. For banks and credit unions with limited time, staffing and budgets, Saylent’s expert analysis, marketing and consulting services are always ready to help you deliver high-impact campaigns with minimal investment.
Where will you find the time?
Saylent’s Insight360 ™ team acts as an extension of your organization and speeds your time to value. Let us help you make the most of your Saylent payment intelligence solutions.
Here are just a few of the Insight360 services we offer:
- Debit Card Portfolio review and analysis
- Credit Card Portfolio review and analysis
- Turnkey marketing campaigns
- Durbin impact analysis
- Board of Directors reporting support
We can help you tailor promotions and communications to maximize the return on your marketing investment. For example, you may have cardholders who are “active” but rarely use their cards — who passed the initial activation hurdle, but have not yet made debit card use a habit. We can help you identify these debit cardholders and craft highly effective, targeted communications to drive more active card usage.
We can help you segment your card portfolio by age, geography, etc., and then manage compelling campaigns, track results, and report ROI. Read how an Insight360 turnkey marketing campaign delivered 408% ROI for San Mateo Credit Union.
In early 2012, we ran the “Treat Yourself” debit card marketing campaign for 6 financial institutions. See how they realized a 463% ROI.
How can you meet your business objectives?
Our team brings together a unique depth of experience, as well as broad relationships in the financial services industry, to help you achieve your business objectives. We can help you capture, analyze, and understand your customers’ payment activity and uncover strategic opportunities that will:
- Decrease overhead
- Strengthen customer retention
- Enhance usage
- Maximize interchange revenue
- Increase profits
- Cement customer loyalty
- Drive new customer acquisition
- Reduce business risk
Bring in the experts to rapidly turn your card portfolio data into actionable insight and create targeted programs that keep you ahead of your competition.
Not sure how much support you need?
Whether you want full control, need some assistance, or desire a full partnership, we can tailor our efforts to meet your needs, with rapid ROI. Our dynamic payment intelligence solutions and expert services can help you drive stronger and more profitable relationships.