About Laura Costello

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So far Laura Costello has created 10 blog entries.
30 09, 2019

5 Ways to Increase Customer Engagement

2019-09-30T18:18:48+00:00September 30th, 2019|

89% of consumers feel that a personalized experience with their financial institution is important. Yet 94% of institutions are unable to deliver on this promise. Developing marketing programs and then trying to sell them – without understanding your customers first – is like looking through the wrong end of [...]

15 08, 2019

Podcast: Meeting Consumer Demands in the Digital Age

2019-08-15T15:09:59+00:00August 15th, 2019|

BAI Banking Strategies Podcast, Published August 13, 2019 Thanks to mobile technology and easy ecommerce, consumers find themselves in a new position of power where they compare their banking experience to other aspects of their effortless, seamless world. That poses a major quandary for financial institutions as they [...]

19 07, 2019

Removing the Guesswork from Marketing ROI

2019-07-19T12:34:41+00:00July 19th, 2019|

ROI is often difficult to assess in the data heavy world of financial services marketing, yet it remains the holy grail for most marketing teams. Smart marketers can leverage data analytics to accurately forecast, track, and calculate program ROI for metrics they can trust.   Financial institutions today are investing [...]

10 07, 2019

Coming Soon: The Saylent Clarity Suite

2019-07-10T20:07:30+00:00July 10th, 2019|

Since our inception in 2006, Saylent's focus has always been to help financial institutions power their customer relationships through the clarity of their data. And as we continue to grow and add new solutions to offer the industry, we are excited to soon be launching an updated website and [...]

10 07, 2019

New: Tailored Insights

2019-07-10T19:15:59+00:00July 10th, 2019|

We know that every institution is unique.  And our newest addition to the Saylent Engage platform gives us the power to work with you to design, execute and learn from campaigns that are tailored to your needs. With Tailored Insights we align our industry knowledge and expertise with your institution's [...]

26 06, 2019

How to Avoid Data Analysis Paralysis

2019-06-26T19:05:10+00:00June 26th, 2019|

New ways to collect customer data are multiplying, yet many financial institutions lack the ability to initiate intelligent and timely actions based on the primary consideration – relevant and personalized customer need. The simple challenge is that there’s often too much data to sift through, leaving marketing, IT teams, and [...]

19 06, 2019

Today’s Data Dilemma

2019-06-19T17:33:06+00:00June 19th, 2019|

Harnessing customer data to build personalized experiences For the banking industry, today’s digital economy has opened up new doors to personalized service opportunities.  Finding ways to improve P&L with existing customers, reduce churn in a market where customer loyalty is the exception rather than the norm, and simply provide quick [...]

13 06, 2019

Beating the Debit Card Blues

2019-06-21T14:59:46+00:00June 13th, 2019|

You may be watching debit card usage at your financial institution drop over the past few years. And it's not just happening at your FI. Take a look at some statistics about consumer card usage in 2019: Fewer U.S. consumers use debit cards since 2014, and prefer credit card use [...]

7 05, 2019

Can you be the friend that your customers need?

2019-06-07T14:48:07+00:00May 7th, 2019|

Saylent featured in the ABA Banking Journal May 2019 – When a financial institution proves that it knows its customers, the customers value the relationship more highly and rely on them for help with future decisions before reaching out to any other professionals. It’s all about the [...]

28 03, 2019

The Bank Marketing Conflict

2019-06-12T15:44:54+00:00March 28th, 2019|

How a marketing plan built on actionable customer data can empower banks to be more relevant. March 2019 – Financial institutions need to interpret data with enough foresight to become relevant in the window of customer need — and banking opportunity. But how do they do that while [...]