About Laura Costello

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So far Laura Costello has created 18 blog entries.
21 05, 2020

Saylent Announces Partnership with Faraday

2020-05-21T17:55:39+00:00May 21st, 2020|

Saylent is pleased to announce a new partnership with Faraday, a consumer prediction platform that helps financial institutions optimize engagement initiatives across the customer lifecycle with data science. The native integration of the Faraday platform into Engage will enhance Engage’s predictive capabilities with a combination of Faraday’s third-party consumer [...]

20 05, 2020

Data Tools to Support Your Members in Today’s Environment

2020-06-18T18:39:54+00:00May 20th, 2020|

In the wake of the COVID-19 crisis, consumers are changing their behaviors on a daily basis. Job losses are creating stress, while social distancing measures have changed how people can do business with their credit unions.  Travel restrictions and business closures are changing normal spending habits and putting strain [...]

13 04, 2020

Video: Saylent’s Response to the Impact of COVID-19

2020-04-13T18:34:39+00:00April 13th, 2020|

Saylent's President and CEO, Tyson Nargassans sat down with Lauren Culp from CUInsight to share his thoughts on the impact of COVID-19 and how Saylent is working to support credit unions and their members during this crisis. You can watch the full interview below:

26 02, 2020

Standing Out in Today’s Financial Services Landscape

2020-03-09T16:03:16+00:00February 26th, 2020|

The average household has up to five financial service provider relationships. And 63% of consumers consider fintech options for their financial services. So how can you differentiate yourself in this age of competition? Customers have endless choices. Go to the grocery store or have a meal kit delivered? Take [...]

18 11, 2019

Using Expertise to Reveal Financial Marketing Opportunities

2019-11-18T14:08:40+00:00November 18th, 2019|

Saylent featured in Bank Director November 2019 – An institution’s data always tells a story; the key is learning to read that story, then taking that knowledge out of conference rooms and presentations and turning it into action. For more than a decade, tech solutions promised banks [...]

11 11, 2019

To Partner or Not to Partner?

2019-11-11T16:11:11+00:00November 11th, 2019|

Fintech Partnerships: Bringing FIs closer to their customers To partner or not to partner? Today, the question is not if, but when you should pursue a fintech partnership. There are a variety of reasons why community banks and others are looking beyond their internal resources to better meet customer needs [...]

24 10, 2019

Fighting financial fragmentation through relationships

2019-10-24T18:15:17+00:00October 24th, 2019|

Saylent featured in BAI Banking Strategies October 2019 – On the surface, it looks like good news: less consumers than ever before are reporting that they “switched” financial institutions in 2019, according to BAI Banking Outlook research. Yet primary bank status in this stage of the digital age [...]

30 09, 2019

5 Ways to Increase Customer Engagement

2019-10-24T18:17:35+00:00September 30th, 2019|

89% of consumers feel that a personalized experience with their financial institution is important. Yet 94% of institutions are unable to deliver on this promise. Developing marketing programs and then trying to sell them – without understanding your customers first – is like looking through the wrong end of [...]

15 08, 2019

Podcast: Meeting Consumer Demands in the Digital Age

2019-08-15T15:09:59+00:00August 15th, 2019|

BAI Banking Strategies Podcast, Published August 13, 2019 Thanks to mobile technology and easy ecommerce, consumers find themselves in a new position of power where they compare their banking experience to other aspects of their effortless, seamless world. That poses a major quandary for financial institutions as they [...]