Saylent featured in the ABA Banking Journal
May 2019 – When a financial institution proves that it knows its customers, the customers value the relationship more highly and rely on them for help with future decisions before reaching out to any other professionals. It’s all about the power of acting like a friend. But legacy industry goals that focus on acquiring the next customer are missing a huge opportunity to grow existing relationships by acting on the data FIs already have. Meanwhile, the financial institutions that are worried about new competitors nibbling—or chomping away—at their services can use that fear as motivator for doing something better.
Read more in the ABA Banking Journal in this recent article written by CEO, Tyson Nargassans.