Case Studies

From fraud protection to incentive programs, learn how financial institutions have embraced the future of enhancing customer relationships

Case Studies

From fraud protection to incentive programs, learn how financial institutions have embraced the future of enhancing customer relationships

Motivating cardholder behavior through brand alignment

Partner

Alpine Bank

Category

Card Optimization, Marketing

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How targeting under-performing cardholders increased their transaction volume by 20%.

The unique Alpine Bank Loyalty Visa Debit Card program aligns with the Bank’s mission of giving back to the community, with 10 cents donated to local non-profit organizations each time a customer uses their card. So when Saylent’s data science algorithms identified that a segment of these customers were using their cards less than the rest of their customer base, a targeted action plan to remind customers about the program’s benefits to the community was launched.

Elevating Debit Card Activation & Utilization by “Hitting the Road”

Partner

CO-OP Financial Services & CPM Federal Credit Union

Category

Card Optimization, Marketing

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Regular turn-key campaigns encourage more and faster card activation while also increasing spend

“The ability of Saylent & CO-OP’s turn-key campaigns to drive card-usage with very little effort from our internal resources has kept us coming back for more.”

Boosting Revenue and Lowering Costs Through Optimized Card Activation Campaigns

Partner

Co-Op Financial Services & Dow Chemical Employees’ Credit Union

Category

Card Optimization, Marketing

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A jump in the average transaction and purchase volumes by targeted cards generated a return on investment of over 200%

A credit union knew it was time to intervene when they noticed that a fair percentage of newly-issued cards were not immediately activated. They turned to their strategic marketing partners to curb lost revenue and increase the chances of becoming “top-of-wallet”.

A Community-Focused Bank Deploys Innovative Technology to Engage Customers

Partner

BankFirst

Category

Card Optimization, Marketing

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Combining key data and proven marketing strategies to maximize customer relationships.

Focused on a desire to be a better partner to their customers, a community bank teamed with Saylent to drive customer activity and engagement.

Turn-key Marketing Campaigns Drive Profits and Member Loyalty

Partner

Co-Op Financial Services & Alpena Alcona Area Credit Union

Category

Card Optimization, Marketing

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Routinely identifying opportunities and incentivizing card use continues to generate consistent return on investment.

A well-established credit union saw an opportunity to advance their members’ card usage. They enlisted strategic marketing services to help enhance their business goals and increase wallet share.

Proactively Guarding Cardholders from Fraudulent Activity

Partner

Co-Op Financial Services & St. Mary’s Bank

Category

Fraud Protection

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In a matter of seconds, a breached merchant was identified preventing thousands of dollars in fraud losses.

A rapid response was needed when cardholders reported fraudulent debt card charges on their checking accounts at the start of the holiday shopping season.

Turning Data into Established Purchasing Behavior

Partner

City Bank Texas and Jack Henry & Associates, Inc.

Category

Card Optimization, Marketing

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A targeted marketing campaign drove a 162% increase in sustained spending for underperforming cardholders in less than a year.

“We can accomplish our goal of growing our debit card portfolio’s transaction base while also making City Bank’s debit card top of wallet within our customer base.”

Avoiding Weeks of Fraudulent Card Activity and Losses

Partner

Elevations Credit Union and Co-Op Financial Services

Category

Fraud Protection

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What could have taken 10 hours or 10 days – pinpointing the source of compromised credit cards – took just minutes, saving the credit union potentially thousands of dollars in fraud-related losses.

Tracking down the suspect cards and other possibly compromised cards was even more urgent because the card data was used to create fraudulent cards that made cash withdrawals on the same weekend from members’ ATM accounts.

Getting Idling Debit Card Holders to Step on the Gas

Partner

Preferred Credit Union and Co-Op Financial Services

Category

Card Optimization, Marketing

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Average purchase volumes by targeted cardholders jumped by more than 200% and average spend per card rocketed up by more than 400%!

To motivate the targeted members to increase their card usage, Saylent devised the “Drive On” campaign, which would rewards members who met the incentive threshold with a $10 or $20 gas card.

Reducing Customer Service Costs, Creating Convenience Through Electronic Deposits

Partner

Town and Country Bank and Jack Henry & Associates, Inc.

Category

Mobile Adoption, Marketing

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Driving up banking mobile app downloads by 35% helped to drive down in-branch check deposits by nearly 10%.

“The campaign period was the highest number of mobile app downloads we’ve had in over a year. My operations department actually thought something was wrong because we experienced such a jump in downloads.”

Increasing Targeted Debit Card Usage by More than 300%

Partner

Fox Communities Credit Union and FIS

Category

Card Optimization, Marketing

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Turnkey marketing campaign spurred 300% growth in targeted debit card spending and reached break-even point in just 3 months.

The offer was simple and attractive. Through the credit union’s “You Choose” campaign, if members used their targeted Fox debit card 15 or more times in March, they would receive a reward code for selecting a gift card from one of 40 national restaurants and retailers, including Walmart, Kohl’s, Cabela’s and Applebee’s.

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