Blog

15 08, 2019

Podcast: Meeting Consumer Demands in the Digital Age

2019-08-15T15:09:59+00:00August 15th, 2019|

BAI Banking Strategies Podcast, Published August 13, 2019 Thanks to mobile technology and easy ecommerce, consumers find themselves in a new position of power where they compare their banking experience to other aspects of their effortless, seamless world. That poses a major quandary for financial institutions as they [...]

26 06, 2019

How to Avoid Data Analysis Paralysis

2019-06-26T19:05:10+00:00June 26th, 2019|

New ways to collect customer data are multiplying, yet many financial institutions lack the ability to initiate intelligent and timely actions based on the primary consideration – relevant and personalized customer need. The simple challenge is that there’s often too much data to sift through, leaving marketing, IT teams, and [...]

19 06, 2019

Today’s Data Dilemma

2019-06-19T17:33:06+00:00June 19th, 2019|

Harnessing customer data to build personalized experiences For the banking industry, today’s digital economy has opened up new doors to personalized service opportunities.  Finding ways to improve P&L with existing customers, reduce churn in a market where customer loyalty is the exception rather than the norm, and simply provide quick [...]

13 06, 2019

Beating the Debit Card Blues

2019-06-21T14:59:46+00:00June 13th, 2019|

You may be watching debit card usage at your financial institution drop over the past few years. And it's not just happening at your FI. Take a look at some statistics about consumer card usage in 2019: Fewer U.S. consumers use debit cards since 2014, and prefer credit card use [...]

18 10, 2018

How to Optimize Your Financial Institution’s Marketing Plan

2019-06-13T13:44:06+00:00October 18th, 2018|

“Putting your money where your mouth is” takes on a whole new meaning for a financial institution. These days, financial institutions are talking about customer engagement, but the question remains: Are they doing what they say they are? As we approach 2019, it is particularly timely and relevant [...]

8 08, 2018

Winning over Millennials through Time and Convenience

2019-06-12T15:38:31+00:00August 8th, 2018|

Winning over Millennials through Time and Convenience Often stereotyped as self-centered social media handlers, millennials have idiosyncratic habits that are hard to understand by many. Millennials have been estimated as the largest age group in U.S history and account for 40% of the age demographic (ages 15 [...]

3 04, 2018

On the Road: 2018 CUNA Governmental Affairs Conference

2019-06-13T13:34:19+00:00April 3rd, 2018|

The future of banks and credit unions is technology—technology to improve customer and member experience, and to enhance the “how” behind the what financial institutions do. No where was this more on display than at this year’s CUNA Governmental Affairs Conference (GAC), where more than 5,000 credit union [...]

27 10, 2017

Say Hello to Saylent’s New Boston Offices

2019-06-12T15:26:47+00:00October 27th, 2017|

In case you missed the big news, we moved earlier this year! Over the spring, we said farewell to Franklin for a sleek new Back Bay space in the heart of Boston. While we had mixed emotions about leaving Franklin – where we spent nearly [...]