18 11, 2019

Using Expertise to Reveal Financial Marketing Opportunities

2019-11-18T14:08:40+00:00November 18th, 2019|

Saylent featured in Bank Director November 2019 – An institution’s data always tells a story; the key is learning to read that story, then taking that knowledge out of conference rooms and presentations and turning it into action. For more than a decade, tech solutions promised banks [...]

24 10, 2019

Fighting financial fragmentation through relationships

2019-10-24T18:15:17+00:00October 24th, 2019|

Saylent featured in BAI Banking Strategies October 2019 – On the surface, it looks like good news: less consumers than ever before are reporting that they “switched” financial institutions in 2019, according to BAI Banking Outlook research. Yet primary bank status in this stage of the digital age [...]

7 05, 2019

Can you be the friend that your customers need?

2019-06-07T14:48:07+00:00May 7th, 2019|

Saylent featured in the ABA Banking Journal May 2019 – When a financial institution proves that it knows its customers, the customers value the relationship more highly and rely on them for help with future decisions before reaching out to any other professionals. It’s all about the [...]

28 03, 2019

The Bank Marketing Conflict

2019-06-12T15:44:54+00:00March 28th, 2019|

How a marketing plan built on actionable customer data can empower banks to be more relevant. March 2019 – Financial institutions need to interpret data with enough foresight to become relevant in the window of customer need — and banking opportunity. But how do they do that while [...]

28 01, 2019

Will banks be irrelevant by 2030?

2019-06-06T20:16:22+00:00January 28th, 2019|

Will Banks be 'Irrelevant' by 2030? How banks can ensure it never happens January 2019 – In October, Gartner forecasted that most banks as we know them today will either go out of business or barely exist by 2030. BAI Banking Strategies interviews Saylent CEO Tyson Nargassans [...]

28 09, 2018

Saylent Featured in the Credit Union Times about CUProdigy Partnership

2019-06-13T13:43:00+00:00September 28th, 2018|

Saylent & CUProdigy Partner to Personalize Member Experience September 2018 - This new collaboration merges Saylent’s robust data insights with CUProdigy’s core processing cloud services. Read the Credit Union Times’ to learn more about the partnership and how it will affect credit unions. READ THE FULL ARTICLE [...]

24 09, 2018

Saylent and CUProdigy Partner to Offer Credit Unions a Powerful, Data-Driven Member Engagement Platform

2019-06-13T13:41:03+00:00September 24th, 2018|

Boston, MA, September 24, 2018 – Saylent, a leading provider of data analytics and targeted marketing automation software for financial institutions, today announced a new partnership with CUProdigy, a premier cloud-based technology credit union service organization (CUSO). Together, Saylent and CUProdigy combine for a seamless integration allowing credit [...]

16 04, 2018

Swimming with the NACUSO Sharks

2019-06-13T14:08:06+00:00April 16th, 2018|

This week, we swim with the sharks. Well, not literally, but the National Association of Credit Union Service Organizations’ (NACUSO) Shark Tank-styled "Next Big Idea” competition has us diving in the waters. If you’re a fan of the show, you know the excitement and pressure that comes with [...]