11 11, 2019

To Partner or Not to Partner?

2019-11-11T16:11:11+00:00November 11th, 2019|

Fintech Partnerships: Bringing FIs closer to their customers To partner or not to partner? Today, the question is not if, but when you should pursue a fintech partnership. There are a variety of reasons why community banks and others are looking beyond their internal resources to better meet customer needs [...]

30 09, 2019

5 Ways to Increase Customer Engagement

2019-10-24T18:17:35+00:00September 30th, 2019|

89% of consumers feel that a personalized experience with their financial institution is important. Yet 94% of institutions are unable to deliver on this promise. Developing marketing programs and then trying to sell them – without understanding your customers first – is like looking through the wrong end of [...]

19 07, 2019

Removing the Guesswork from Marketing ROI

2019-07-19T12:34:41+00:00July 19th, 2019|

ROI is often difficult to assess in the data heavy world of financial services marketing, yet it remains the holy grail for most marketing teams. Smart marketers can leverage data analytics to accurately forecast, track, and calculate program ROI for metrics they can trust.   Financial institutions today are investing [...]

10 07, 2019

Coming Soon: The Saylent Clarity Suite

2019-07-10T20:07:30+00:00July 10th, 2019|

Since our inception in 2006, Saylent's focus has always been to help financial institutions power their customer relationships through the clarity of their data. And as we continue to grow and add new solutions to offer the industry, we are excited to soon be launching an updated website and [...]

10 07, 2019

New: Tailored Insights

2019-07-10T19:15:59+00:00July 10th, 2019|

We know that every institution is unique.  And our newest addition to the Saylent Engage platform gives us the power to work with you to design, execute and learn from campaigns that are tailored to your needs. With Tailored Insights we align our industry knowledge and expertise with your institution's [...]

5 02, 2019

Banking 2019: The Personalization Opportunity

2019-06-06T20:11:40+00:00February 5th, 2019|

Acting on the personalization opportunity requires a major change in mindset February 2019 – How can you meet the changing personalization needs of your customers to succeed in 2019? Read Bankingexchange.com's article by Saylent CEO Tyson Nargassans on how to make the change at your financial institution. READ [...]

6 11, 2018

Banks and Customer Data: The Personalization Gap

2019-06-12T15:47:59+00:00November 6th, 2018|

Banks and Customer Data: Closing the Personalization Gap November 2018 - Our CEO Tyson Nargassans explains why banks not only have to understand data, but also need to act on it to better personalize their customer experiences. Learn more in his BankNews article: READ THE FULL ARTICLE [...]