Uncategorized

21 05, 2020

Saylent Announces Partnership with Faraday

2020-05-21T17:55:39+00:00May 21st, 2020|

Saylent is pleased to announce a new partnership with Faraday, a consumer prediction platform that helps financial institutions optimize engagement initiatives across the customer lifecycle with data science. The native integration of the Faraday platform into Engage will enhance Engage’s predictive capabilities with a combination of Faraday’s third-party consumer [...]

20 05, 2020

Data Tools to Support Your Members in Today’s Environment

2020-06-18T18:39:54+00:00May 20th, 2020|

In the wake of the COVID-19 crisis, consumers are changing their behaviors on a daily basis. Job losses are creating stress, while social distancing measures have changed how people can do business with their credit unions.  Travel restrictions and business closures are changing normal spending habits and putting strain [...]

13 04, 2020

Video: Saylent’s Response to the Impact of COVID-19

2020-04-13T18:34:39+00:00April 13th, 2020|

Saylent's President and CEO, Tyson Nargassans sat down with Lauren Culp from CUInsight to share his thoughts on the impact of COVID-19 and how Saylent is working to support credit unions and their members during this crisis. You can watch the full interview below:

26 02, 2020

Standing Out in Today’s Financial Services Landscape

2020-03-09T16:03:16+00:00February 26th, 2020|

The average household has up to five financial service provider relationships. And 63% of consumers consider fintech options for their financial services. So how can you differentiate yourself in this age of competition? Customers have endless choices. Go to the grocery store or have a meal kit delivered? Take [...]

11 11, 2019

To Partner or Not to Partner?

2019-11-11T16:11:11+00:00November 11th, 2019|

Fintech Partnerships: Bringing FIs closer to their customers To partner or not to partner? Today, the question is not if, but when you should pursue a fintech partnership. There are a variety of reasons why community banks and others are looking beyond their internal resources to better meet customer needs [...]

30 09, 2019

5 Ways to Increase Customer Engagement

2019-10-24T18:17:35+00:00September 30th, 2019|

89% of consumers feel that a personalized experience with their financial institution is important. Yet 94% of institutions are unable to deliver on this promise. Developing marketing programs and then trying to sell them – without understanding your customers first – is like looking through the wrong end of [...]

19 07, 2019

Removing the Guesswork from Marketing ROI

2019-07-19T12:34:41+00:00July 19th, 2019|

ROI is often difficult to assess in the data heavy world of financial services marketing, yet it remains the holy grail for most marketing teams. Smart marketers can leverage data analytics to accurately forecast, track, and calculate program ROI for metrics they can trust.   Financial institutions today are investing [...]

10 07, 2019

Coming Soon: The Saylent Clarity Suite

2019-07-10T20:07:30+00:00July 10th, 2019|

Since our inception in 2006, Saylent's focus has always been to help financial institutions power their customer relationships through the clarity of their data. And as we continue to grow and add new solutions to offer the industry, we are excited to soon be launching an updated website and [...]

10 07, 2019

New: Tailored Insights

2019-07-10T19:15:59+00:00July 10th, 2019|

We know that every institution is unique.  And our newest addition to the Saylent Engage platform gives us the power to work with you to design, execute and learn from campaigns that are tailored to your needs. With Tailored Insights we align our industry knowledge and expertise with your institution's [...]

5 02, 2019

Banking 2019: The Personalization Opportunity

2019-06-06T20:11:40+00:00February 5th, 2019|

Acting on the personalization opportunity requires a major change in mindset February 2019 – How can you meet the changing personalization needs of your customers to succeed in 2019? Read Bankingexchange.com's article by Saylent CEO Tyson Nargassans on how to make the change at your financial institution. READ [...]