Check out recent news and perspectives from the Saylent team for more about how you can better use your data to power customer and member relationships.

2602, 2020

Standing Out in Today’s Financial Services Landscape

February 26th, 2020|

The average household has up to five financial service provider relationships. And 63% of consumers consider fintech options for their financial services. So how can you differentiate yourself in this age of competition? Customers have endless choices. Go to the grocery store or have a meal kit delivered? Take your car or use a ride-hailing service? Go to the movies or stream? This world of options is also affecting how customers manage their money. [...]

601, 2020

Fintech, Financial Institutions and The Customer Search for a Better Experience

January 6th, 2020|

Saylent featured in Banking Exchange January 2020 – Financial news has often portrayed the relationship between fintechs and banks and credit unions as smaller, more nimble aggressors going up against a bigger, lumbering opponent. And while it’s true that traditional banking institutions have already begun dwindling, and some won’t make it, many of the fintechs — despite some big winners — are barely making it in their search for customers and steady [...]

1811, 2019

Using Expertise to Reveal Financial Marketing Opportunities

November 18th, 2019|

Saylent featured in Bank Director November 2019 – An institution’s data always tells a story; the key is learning to read that story, then taking that knowledge out of conference rooms and presentations and turning it into action. For more than a decade, tech solutions promised banks that they could remake the customer experience — starting with big data and visualizations to data science, AI and machine learning. But these solutions alone [...]

1111, 2019

To Partner or Not to Partner?

November 11th, 2019|

Fintech Partnerships: Bringing FIs closer to their customers To partner or not to partner? Today, the question is not if, but when you should pursue a fintech partnership. There are a variety of reasons why community banks and others are looking beyond their internal resources to better meet customer needs and achieve growth. The most compelling reason? One need only look at changing market dynamics across the board to see exactly why forming strategic tech [...]

2410, 2019

Fighting financial fragmentation through relationships

October 24th, 2019|

Saylent featured in BAI Banking Strategies October 2019 – On the surface, it looks like good news: less consumers than ever before are reporting that they “switched” financial institutions in 2019, according to BAI Banking Outlook research. Yet primary bank status in this stage of the digital age means something different than it did a decade ago—with consumers, their gadgets and high expectations leading the charge. People aren’t quick to uproot and take [...]

3009, 2019

5 Ways to Increase Customer Engagement

September 30th, 2019|

89% of consumers feel that a personalized experience with their financial institution is important. Yet 94% of institutions are unable to deliver on this promise. Developing marketing programs and then trying to sell them – without understanding your customers first – is like looking through the wrong end of the telescope.  Smart financial institutions turn the telescope around and take an approach which focuses everything they do on the customer.  This helps develop the [...]