Insights2019-07-16T18:36:45+00:00

Insights

Check out recent news and perspectives from the Saylent team for more about how you can better use your data to power customer and member relationships.

2105, 2020

Saylent Announces Partnership with Faraday

May 21st, 2020|

Saylent is pleased to announce a new partnership with Faraday, a consumer prediction platform that helps financial institutions optimize engagement initiatives across the customer lifecycle with data science. The native integration of the Faraday platform into Engage will enhance Engage’s predictive capabilities with a combination of Faraday’s third-party consumer data and advanced machine learning capabilities. By incorporating the Faraday models and predictions into Engage, Saylent’s clients will now have the ability to gain a [...]

2005, 2020

Data Tools to Support Your Members in Today’s Environment

May 20th, 2020|

In the wake of the COVID-19 crisis, consumers are changing their behaviors on a daily basis. Job losses are creating stress, while social distancing measures have changed how people can do business with their credit unions.  Travel restrictions and business closures are changing normal spending habits and putting strain on small businesses. The news isn’t all negative, though. Life in this “new normal” is bringing out the best in many people – helping their [...]

2602, 2020

Standing Out in Today’s Financial Services Landscape

February 26th, 2020|

The average household has up to five financial service provider relationships. And 63% of consumers consider fintech options for their financial services. So how can you differentiate yourself in this age of competition? Customers have endless choices. Go to the grocery store or have a meal kit delivered? Take your car or use a ride-hailing service? Go to the movies or stream? This world of options is also affecting how customers manage their money. [...]

601, 2020

Fintech, Financial Institutions and The Customer Search for a Better Experience

January 6th, 2020|

Saylent featured in Banking Exchange January 2020 – Financial news has often portrayed the relationship between fintechs and banks and credit unions as smaller, more nimble aggressors going up against a bigger, lumbering opponent. And while it’s true that traditional banking institutions have already begun dwindling, and some won’t make it, many of the fintechs — despite some big winners — are barely making it in their search for customers and steady [...]

1811, 2019

Using Expertise to Reveal Financial Marketing Opportunities

November 18th, 2019|

Saylent featured in Bank Director November 2019 – An institution’s data always tells a story; the key is learning to read that story, then taking that knowledge out of conference rooms and presentations and turning it into action. For more than a decade, tech solutions promised banks that they could remake the customer experience — starting with big data and visualizations to data science, AI and machine learning. But these solutions alone [...]