Check out recent news and perspectives from the Saylent team for more about how you can better use your data to power customer and member relationships.

1906, 2019

Today’s Data Dilemma

June 19th, 2019|

Harnessing customer data to build personalized experiences For the banking industry, today’s digital economy has opened up new doors to personalized service opportunities.  Finding ways to improve P&L with existing customers, reduce churn in a market where customer loyalty is the exception rather than the norm, and simply provide quick and efficient services greatly depends on knowing your customers better and tailoring programs to meet their needs at any given moment in time.  In fact, [...]

1306, 2019

Beating the Debit Card Blues

June 13th, 2019|

You may be watching debit card usage at your financial institution drop over the past few years. And it's not just happening at your FI. Take a look at some statistics about consumer card usage in 2019: Fewer U.S. consumers use debit cards since 2014, and prefer credit card use over debit cards. Household general purpose card use was 62% in 2018, just off its 5-year high, while debit card use sank to a 5-year [...]

705, 2019

Can you be the friend that your customers need?

May 7th, 2019|

Saylent featured in the ABA Banking Journal May 2019 – When a financial institution proves that it knows its customers, the customers value the relationship more highly and rely on them for help with future decisions before reaching out to any other professionals. It’s all about the power of acting like a friend. But legacy industry goals that focus on acquiring the next customer are missing a huge opportunity to grow existing [...]

2803, 2019

The Bank Marketing Conflict

March 28th, 2019|

How a marketing plan built on actionable customer data can empower banks to be more relevant. March 2019 – Financial institutions need to interpret data with enough foresight to become relevant in the window of customer need — and banking opportunity. But how do they do that while still being held to the quarterly goals mindset? Check out Saylent's perspective on this topic in the recently published BankNews article by CEO Tyson Nargassans. [...]

2801, 2019

Will banks be irrelevant by 2030?

January 28th, 2019|

Will Banks be 'Irrelevant' by 2030? How banks can ensure it never happens January 2019 – In October, Gartner forecasted that most banks as we know them today will either go out of business or barely exist by 2030. BAI Banking Strategies interviews Saylent CEO Tyson Nargassans to learn more about how banks can ensure their future. READ THE FULL ARTICLE

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