Check out recent news and perspectives from the Saylent team for more about how you can better use your data to power customer and member relationships.

1111, 2019

To Partner or Not to Partner?

November 11th, 2019|

Fintech Partnerships: Bringing FIs closer to their customers To partner or not to partner? Today, the question is not if, but when you should pursue a fintech partnership. There are a variety of reasons why community banks and others are looking beyond their internal resources to better meet customer needs and achieve growth. The most compelling reason? One need only look at changing market dynamics across the board to see exactly why forming strategic tech [...]

2410, 2019

Fighting financial fragmentation through relationships

October 24th, 2019|

Saylent featured in BAI Banking Strategies October 2019 – On the surface, it looks like good news: less consumers than ever before are reporting that they “switched” financial institutions in 2019, according to BAI Banking Outlook research. Yet primary bank status in this stage of the digital age means something different than it did a decade ago—with consumers, their gadgets and high expectations leading the charge. People aren’t quick to uproot and take [...]

3009, 2019

5 Ways to Increase Customer Engagement

September 30th, 2019|

89% of consumers feel that a personalized experience with their financial institution is important. Yet 94% of institutions are unable to deliver on this promise. Developing marketing programs and then trying to sell them – without understanding your customers first – is like looking through the wrong end of the telescope.  Smart financial institutions turn the telescope around and take an approach which focuses everything they do on the customer.  This helps develop the [...]

1508, 2019

Podcast: Meeting Consumer Demands in the Digital Age

August 15th, 2019|

BAI Banking Strategies Podcast, Published August 13, 2019 Thanks to mobile technology and easy ecommerce, consumers find themselves in a new position of power where they compare their banking experience to other aspects of their effortless, seamless world. That poses a major quandary for financial institutions as they struggle to keep up, even as nimble fintechs enter the picture. Check out BAI's podcast where Saylent CEO, Tyson Nargassans, shares how banks can make [...]

1907, 2019

Removing the Guesswork from Marketing ROI

July 19th, 2019|

ROI is often difficult to assess in the data heavy world of financial services marketing, yet it remains the holy grail for most marketing teams. Smart marketers can leverage data analytics to accurately forecast, track, and calculate program ROI for metrics they can trust.   Financial institutions today are investing significant resources in acquiring, storing, and processing customer data.  But even in today’s world of Big Data solutions and dashboard technologies, it’s often difficult to [...]

1007, 2019

Coming Soon: The Saylent Clarity Suite

July 10th, 2019|

Since our inception in 2006, Saylent's focus has always been to help financial institutions power their customer relationships through the clarity of their data. And as we continue to grow and add new solutions to offer the industry, we are excited to soon be launching an updated website and new product identities that make up the newly named Saylent Clarity Suite. Here's a sneak peak of our newly branded solutions: [...]