PRODUCTS
The Saylent Clarity Suite

In the financial services market,
disruption never rests.

Big Data,
Little Insight

Digital
Advancements

Rising
Expectations

New, Nimble
Competitors

Neither do we.

2006

Glean greater
insights from your
card portfolio.

2010

Design and employ tiered,
behavior-driven, profitable
rewards programs.

2018

Identify opportunities
and increase customer
engagement at scale.

Saylent Engage Provides:

  • Customer Insights

  • Prescribed Actions

  • Campaign Automation

  • Transparent Outcomes

Target each customer with customized, relevant communications.

Saylent Engage analyzes your data to find revenue-driving opportunities across your organization, and recommends available actions to address those opportunities.

An automated, machine learning-based solution, it delivers smarter and more successful recommendations every day, drawing on a constant flow of data to help give each customer the information most valuable and actionable to them in the moment.

Transparent ROI helps you evaluate the most effective ways to increase account growth and usage, deepen customer loyalty and drive revenue growth.

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Success Snapshot

Saylent Engage:

  • Uncovered that a valuable customer segment was greatly under-utilizing a loyalty credit card

  • Executed a campaign that drove a 20% increase in transactions during the campaign period

  • Drove a 10% lift in average sales volume for three months post-campaign

Saylent Engage Provides:

  • Customer Insights

  • Prescribed Actions

  • Campaign Automation

  • Transparent Outcomes

Target each customer with customized, relevant communications.

Saylent Engage analyzes your data to find revenue-driving opportunities across your organization, and recommends available actions to address those opportunities.

An automated, machine learning-based solution, it delivers smarter and more successful recommendations every day, drawing on a constant flow of data to help give each customer the information most valuable and actionable to them in the moment.

Transparent ROI helps you evaluate the most effective ways to increase account growth and usage, deepen customer loyalty and drive revenue growth.

Get More Details

Success Snapshot

Saylent Engage:

  • Uncovered that a valuable customer segment was greatly under-utilizing a loyalty credit card

  • Executed a campaign that drove a 20% increase in transactions during the campaign period

  • Drove a 10% lift in average sales volume for three months post-campaign

“Saylent Engage allows us to uncover opportunities with customer segments in a more efficient and targeted way. We continue to discover new areas for growth and improved customer engagement through the platform and look forward to additional successful outcomes in 2019.”

KATHLEEN DEVITO, VP, DIRECTOR OF MARKETING, UNIBANK

“Saylent Engage allowed us to quickly and easily target customers who didn’t use their cards as top of wallet in a way we couldn’t do before. We were so pleased with the initial success of the program that we plan to continue to run new campaigns through Engage in 2019.”

TIM ADAMS, SENIOR VICE PRESIDENT, ALPINE BANK

Optimize your cardholder relationships with greater clarity than ever before.

Saylent Explore transforms millions of credit, debit, ATM and pre-paid card transactions into clear trends, patterns, and actionable insights, enabling data-based decisions that drive behavior, improve profitability, and help defeat fraud.

Through advanced segmentation techniques, you can identify and group like-cardholders, then target areas for building customer loyalty and increasing revenue growth.

Plus, Saylent Explore’s Fraud Forensics functionality allows you to quickly identify at-risk cards and merchant points-of-compromise, then implement appropriate fraud mitigation strategies.

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Saylent Explore Provides:

  • Portfolio Analytics

  • Segmentation

  • Marketing Campaigns

  • Fraud Forensics

Success Snapshot

Saylent Explore:

  • Identified cardholders with lower spending habits when compared to the rest of the portfolio

  • Provided data that informed a successful debit usage campaign

  • Generated detailed reports on campaign ROI and insights, providing a strong foundation for continued campaigns

Saylent Explore Provides:

  • Portfolio Analytics

  • Segmentation

  • Marketing Campaigns

  • Fraud Forensics

Optimize your cardholder relationships with greater clarity than ever before.

Saylent Explore transforms millions of credit, debit, ATM and pre-paid card transactions into clear trends, patterns, and actionable insights, enabling data-based decisions that drive behavior, improve profitability, and help defeat fraud.

Through advanced segmentation techniques, you can identify and group like-cardholders, then target areas for building customer loyalty and increasing revenue growth.

Plus, Saylent Explore’s Fraud Forensics functionality allows you to quickly identify at-risk cards and merchant points-of-compromise, then implement appropriate fraud mitigation strategies.

Get More Details

Success Snapshot

Saylent Explore:

  • Identified cardholders with lower spending habits when compared to the rest of the portfolio

  • Provided data that informed a successful debit usage campaign

  • Generated detailed reports on campaign ROI and insights, providing a strong foundation for continued campaigns

“Our Monthly Activation Campaigns have helped Dow make great strides to optimize our card-issuance process and maintain member engagement, while providing us more time to focus on our member’s other needs.”

DANIELLE MERILLAT, ATM & DEBIT PRODUCT ANALYST, DOW CHEMICAL CREDIT UNION

“When we suspect fraud for a specific location, I will email Saylent with the details of confirmed fraud from members as we know it and within a very short window they have identified all cards used at a suspected POC location. That is the kind of service we like to see to minimize losses from the credit union.”

LISA ALLARD, VP, ELECTRONIC AND DEPOSIT OPERATIONS MANAGER, ST. MARY'S BANK

Saylent Reward Provides:

  • Account Analytics

  • Dynamic Products

  • Automated Rewards

  • Seamless Integration

Create, test and market dynamic rewards programs.

Saylent Reward analyzes existing customers’ financial activities and enables you to offer dynamic checking and relationship products that promote desired behaviors, deepen customer relationships, and set you apart from the competition.

The platform augments your core system, and, once you establish program rules, automatically adjusts account fees and rewards based on customer activity.

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Success Snapshot

Saylent Reward:

  • Enabled the bank to offer niche customers equally niche rewards

  • Allowed customers to get these new, high-appeal rewards from their current debit cards

  • Helped drive a 50% increase in profits related to the banks’ checking account offerings

  • Moved the bank’s debit card to the top of customers’ wallets

Saylent Reward Provides:

  • Account Analytics

  • Dynamic Products

  • Automated Rewards

  • Seamless Integration

Create, test and market dynamic rewards programs.

Saylent Reward analyzes existing customers’ financial activities and enables you to offer dynamic checking and relationship products that promote desired behaviors, deepen customer relationships, and set you apart from the competition.

The platform augments your core system, and, once you establish program rules, automatically adjusts account fees and rewards based on customer activity.

Get More Details

Success Snapshot

Saylent Reward:

  • Enabled the bank to offer niche customers equally niche rewards

  • Allowed customers to get these new, high-appeal rewards from their current debit cards

  • Helped drive a 50% increase in profits related to the banks’ checking account offerings

  • Moved the bank’s debit card to the top of customers’ wallets

“These days it is imperative that banks communicate with customers and design a product that will be meaningful for them. We were empowered to deliver exactly what our customers told us they wanted—and saw an impressive 50 percent increase in profits related to checking account offerings after we launched the programs!”

LINDSAY GREEN, PRESIDENT, MANAGING DIRECTOR, EXTRACO CONSULTING

“The campaign period was the highest number of mobile app downloads we’ve had in over a year. My operations department actually thought something was wrong because we experienced such a jump in downloads. I let them know it was our highly successful marketing campaign driving these great results!”

JULIA C. FREVERT , AVP, MARKETING DIRECTOR, TOWN AND COUNTRY BANK

Gain clarity of insights
for your institution.

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