How a marketing plan built on actionable customer data can empower banks to be more relevant.

March 2019 – Financial institutions need to interpret data with enough foresight to become relevant in the window of customer need — and banking opportunity. But how do they do that while still being held to the quarterly goals mindset? Check out Saylent’s perspective on this topic in the recently published BankNews article by CEO Tyson Nargassans.

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