Success Stories

Success Stories

Powering Relationships Through Data

From growing customer engagement to mitigating fraud losses, see how
financial institutions have reached their goals with Saylent’s solutions:

Saylent Engage
Saylent Explore
Saylent Reward

Powering Customer Relationships Through Data

From growing customer engagement to mitigating fraud losses, see how financial institutions have reached their goals with Saylent’s solutions:

Saylent Engage
Saylent Explore
Saylent Reward

Elevating debit card activation and utilization.

Increase Engagement:

  • Card optimization
  • Customer segmentation
  • Marketing outreach

Increase profitability through customized checking programs.

Grow Relationships:

  • Account analytics
  • Dynamic products
  • Automated rewards

“Saylent Engage allowed us to quickly and easily target customers who didn’t use their cards as top of wallet in a way we couldn’t do before. We were so pleased with the initial success of the program that we plan to continue to run new campaigns through Engage in 2019.”

TIM ADAMS, SENIOR VICE PRESIDENT, ALPINE BANK

“We partnered with Saylent because their robust solution could get us through the noise of so much data; and give us clarity on where to focus to maximize our returns. We’re blown away by the success of the campaign as we hit our breakeven threshold in just two months. We’re excited to see what we can tackle next.”

LEON MANNING, FIRST VICE PRESIDENT, DIRECTOR OF MARKETING AND TRAINING, BANKFIRST

Reducing fraud losses from compromised cards.

Fraud Protection:

  • Portfolio analytics
  • Breached merchant identification
  • Customer targeting

Increased card utilization through automated customer targeting.

Increase Engagement:

  • Card optimization
  • Customer segmentation
  • Marketing outreach

Reducing costs by encouraging electronic deposits.

Increase Adoption:

  • Portfolio analytics
  • Customer segmentation
  • Marketing outreach

“These days it is imperative that banks communicate with customers and design a product that will be meaningful for them. We were empowered to deliver exactly what our customers told us they wanted—and saw an impressive 50 percent increase in profits related to checking account offerings after we launched the programs!”

LINDSAY GREEN, PRESIDENT, MANAGING DIRECTOR, EXTRACO CONSULTING

“The campaign period was the highest number of mobile app downloads we’ve had in over a year. My operations department actually thought something was wrong because we experienced such a jump in downloads. I let them know it was our highly successful marketing campaign driving these great results!”

JULIA C. FREVERT, AVP, MARKETING DIRECTOR, TOWN AND COUNTRY BANK

Identify at-risk cards and minimize fraud losses.

Fraud Protection:

  • Portfolio analytics
  • Breached merchant identification
  • Customer targeting

Motivating cardholder behavior through brand alignment.

Increase Engagement:

  • Card optimization
  • Customer segmentation
  • Marketing outreach

Boost revenue through recurring activation programs.

Trigger Activity:

  • Card optimization
  • Customer segmentation
  • Onboarding communication

Gain clarity of insights
for your institution.

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