SUCCESS STORIES
Saylent Engage

SUCCESS STORIES
Saylent Engage

Growing engagement through the power of your data.

Read more about how our clients use Saylent Engage to build stronger relationships and increase profitability.

Increased utilization through automated customer targeting.

A campaign targeting customers who were underutilizing their debit card leads to an increase of 910% in transaction spend and 550% in number of monthly transactions. Read more >

Increased direct deposit activity driving primary FI status. 

Saylent Engage identified customers who were likely to add direct deposit, and impacted increases in average daily balances by 62%. Read more >

“Saylent Engage allowed us to quickly and easily target customers who didn’t use their cards as top of wallet in a way we couldn’t do before. We were so pleased with the initial success of the program that we plan to continue to run new campaigns through Engage in 2019.”

TIM ADAMS, SENIOR VICE PRESIDENT, ALPINE BANK

“We partnered with Saylent because their robust solution could get us through the noise of so much data; and give us clarity on where to focus to maximize our returns. We’re blown away by the success of the campaign as we hit our breakeven threshold in just two months. We’re excited to see what we can tackle next.”

LEON MANNING, FIRST VICE PRESIDENT, DIRECTOR OF MARKETING AND TRAINING, BANKFIRST

Reducing expenses and improving the customer experience.

Saylent Engage identified customers likely to switch from paper statements to eStatements, and provided additional insights on top products and customer groups for future segmentation. Read more >

Motivating cardholder behavior through brand alignment.

The targeted campaign promoting the value of giving back to community led to a 20% increase in transaction volume while in-market, with sustained lift of 10% 3-months post-campaign. Read more >

Discover more examples of our expertise.

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