This week, we swim with the sharks. Well, not literally, but the National Association of Credit Union Service Organizations’ (NACUSO) Shark Tank-styled “Next Big Idea” competition has us diving in the waters. If you’re a fan of the show, you know the excitement and pressure that comes with presenting in front of the panel of “sharks.”

Saylent was honored to be selected as one of the top-5 technology companies to compete for NACUSO’s prestigious honor of being the “next big idea” at their annual conference at Disneyland in Anaheim, California. And just like on Shark Tank, some dreams will be made, while others may be crushed…but everyone must face the sharks.

During the “Next Big Idea” competition, each company has 7 minutes to share an idea that they believe will revolutionize our industry to a panel of renowned innovators. After sharing the idea, the panelists will take the next 10 minutes to ask questions that challenge your product and vision – the audience will also have the chance to ask questions using a special app designed for the conference. Finally, the audience will vote on the idea that they find the most compelling. No pressure!

A bevy of sharks in the waters may not sound appealing to beachgoers, but, to us taking a dive into the shark infested waters makes perfect sense. Why? Because we believe that we can win. We’ve seen too many products filled with broken promises that lack the potential of adding true, tangible value to an institution. Even fewer can actually prove that value was delivered. Our platform does both and does it well. In fact, we started with the ending value to the financial institution in mind and built the entire product around that goal.

Taking nothing away from the innovative focus of our competition, we believe it’s the daunting task of translating massive amounts of data into reportable value that has our industry’s leadership waking up at night in a cold sweat. No matter how cool the shiny new tech toy may be, it always comes down to the same three fundamental questions: How can this help us manage costs? How can this increase revenue? And can we prove it?

So, as we pull on our steel mesh shark suits, we understand that the competition will be fierce and the sharks will be hungry. However, we’ll temper our nerves knowing that we’re jumping in armed with the answers to those three big questions. Bring on the sharks!

We hope to see you at the NACUSO Conference, April 16-19 in Anaheim, CA. If you’re interested in seeing how our solution can translate your data into real, concrete ROI, please contact sales@saylent.com.

About Saylent

Boston, Mass.-based Saylent, named to Deloitte’s Technology Fast 500 list in 2014 and 2015 and a sixtime Inc. 5000 Fastest Growing Private Company (2012-2017), provides financial institutions with data analytics software and services that improve profitability and product innovation by delivering smarter, deeper, actionable insights on the financial behaviors of consumers and businesses. With Saylent, financial institutions are empowered to drive new revenue streams and increase loyalty by delivering targeted programs and solutions that their customers and members desire.