Proven customer relationship enhancement tools for financial institutions.
Deliver Accounts and Relationship Products Your Customers Desire
Account360 analyzes your existing customers’ financial activities and enables you to offer dynamic checking and relationship products that promote good behaviors. The platform augments your core system to reveal the opportunities for new product and reward offers that deepen customer relationships and set you apart from the competition. Once you establish the program rules, Account360 will automatically adjust the fees and rewards on the account based on the performance of the customer.
Account360 is available through Saylent’s long-standing distribution partnerships with leading processors and core platform suppliers across the financial services industry, including Jack Henry and Symitar. Please contact your relationship manager with these partners today to learn more, or ask a Saylent representative for more information.
Optimize Your Cardholder Relationships
Card360 transforms credit, debit, ATM and pre-paid card transaction data into actionable behavioral insights. Through advanced segmentation techniques and marketing campaign management, your financial institution can identify and group like cardholders, and then target areas for revenue growth within your card portfolio to build customer loyalty.
Card360 also helps your financial institution proactively detect and defeat fraud. The Fraud Forensics functionality provides detailed analytics that allow you to identify at-risk cards and merchant points-of-compromise, and then implement appropriate fraud mitigation strategies.
Card360 is available through Saylent’s long-standing distribution partnerships with leading processors and core platform suppliers across the financial services industry, including CO-OP Financial Services, FIS and Jack Henry. Card360 is also distributed through Saylent’s Cloud. Please contact your relationship manager with these partners today to learn more, or ask a Saylent representative for more information.
We Take Care of the Rest
Launching a new product or service isn’t a one-time event. It requires careful thought to capitalize on the variety of avenues to best reach account holders. Saylent offers turn-key marketing specifically to get you there.
Our calculated target market pinpointing, unique strategies and campaigns, maximizes every card, customer, and transaction to convert existing accounts into new products, review the customer base for new opportunities, and acquire new business.
Data & Consulting
We don’t just point you in a direction, we are here to deliver the guidance that you need to get things done. Our data and consulting support is founded on real-time analytics that take in your business’s unique insights and customer actions.
Take advantage of these offerings to be a step ahead every time, no matter how big or small.
- Portfolio Profitability Reviews & Recommendations
- New Program Analysis
- Denial Reporting
- Competitive Market Benchmarking Breakdown
- Fraud Research and Loss Mitigation
You sign up and we take care of the rest
- We use your data to identify the right audience for your campaign
- We tailor communications with your brand
- Manage the printing, postage and mail/e-mail delivery
- Fulfilling incentives to the customers that qualify
- Customized insightful analysis reports on campaign results